Episode: 139

How To Choose The Right Price For Your Offers

with Lola Pickett

For sensitive souls who want to make a living out of supporting people as coaches or healers, it can be challenging to choose the right price for your offers.

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Show Notes

Pricing can be a very tricky thing for any business owner. And when you are a sensitive soul who offers services created to help people, setting the right price can be a very difficult problem for us.

As highly sensitive souls, we want to help everyone. We dream to save the whole world and to make everybody happy and content. But when we also have to make a living out of helping people as coaches or healers, establishing a price for our services can be really challenging.

Most of us have a lot of limiting beliefs regarding this topic. We may struggle with our worth and self-esteem or believe that people in our audience can’t afford to pay a high price for what we’re offering. We may also feel confused about what the “right” price may be (and picking a wrong or unfair price is the last thing we want to do!).

But, there are some important things we all must keep in mind. The first one is that we, as gifted human beings, are unique and absolutely priceless. What we do and who we are cannot be measured in money. The other thing is that we will be surprised how many people who can afford to pay a high price to transform their lives into better ones we have right in front of us. Last but not at least, we need to remember that pricing is a double sided initiation and a powerful boundary in our business.

In this week’s episode, Lola dives deep into the problem of pricing and explains why it might be easier to sell higher level offerings than “more affordable” ones, how to identify our limiting beliefs around pricing, and why no price that we choose is a wrong one. She also reveals what the only thing is that we need to look for as business owners, why money and worth are not the same thing, and some effective pricing strategies to apply in our business to make it more successful.

TOPICS COVERED

  • Why it might be easier to sell higher level offerings than “more affordable” ones
  • How to identify your limiting beliefs around pricing
  • Important things to keep in mind when you create your offers
  • Why no price that you choose is a wrong one
  • The only thing you need to look for as a business owner
  • The first thing you need to do in order to be able to pick up the perfect price for your products and services
  • Lola’s experience with setting prices and the things she learned from her journey as an entrepreneur
  • Pricing as a two sided initiation
  • Why money and worth are not the same thing
  • Why pricing is so tricky for a sensitive person
  • Pricing as a powerful boundary in your business
  • “Pay what you can” versus “Pay what it’s worth”
  • Effective pricing strategies to apply in your business

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How To Choose The Right Price For Your Offers with Lola Pickett
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